How to Create Marketing Content to Support Your Signature Products and Services

   Do you know how to create content to market and support your signature products and services?

You probably have some idea of what to do. Tweet it, pin it, post it... may be among some of your options. But, what kind of combination of content is best to promote your offerings?

If you're still reading this, you probably know what you want to create. But, perhaps you're not quite sure where to begin.

Educate to Sell Your Signature Products and Services

First let me make one thing clear. Educating to sell does not mean trying to win over people who are not aware or have a desire to solve their pain? I don't care how much or even how good your content is, these people will never buy or engage. So it is a waste of your time and resources.

Instead, you want to educate people who have the desire and ability to purchase your solutions. Content Marketing is about soft selling by making your customers smarter than they were when they found you. So, your job is to create content that guides them from awareness to the sale, without being all "salesy".

Once you create your product or launch your service, you want to be sure that you support it with client attracting content that reaches all over the web and sustains sales beyond the launch.

Here are 5 of my favorite ways to create marketing content to support your signature products and services:

#1) Create content that relates to each of your core offers

Content marketing is all about creating purposeful content. Creating content that educates your audience on topics related to your core offers will meet his requirement. Supporting content can include, articles,social media content https://yoo.rs/, info-graphics, emails and more...

Supporting content can also include internal items like step by step training materials, course content, exercises, scripts, checklists, templates, and accompanying articles that highlight the training programs.

#2) Create several types of author resource boxes to get people to click-through your offers

If you want to create more opportunities for your audience to interact with you, create an author resource box. An "author resource box" also known as byline or mini bios are short summaries located at the bottom of blog posts or articles.

You can use your byline and embed links in articles you distribute around the web. This will help you to increase the flow of "qualified" traffic back to your site.

#3) Create social media postings that promote your articles

Most entrepreneurs make the mistake of not promoting their content. Great articles need help getting seen. I like creating the posts as I create my blog articles. It's just a part of the process, so it helps to ensure it gets done. Plugins like Tweet Old Posts are one way to automate this process and make life easier for you.

#4) Create sample promo content to make it easy for JV and affiliates to promote your offers to their networks

Pre-creating content such as ads, banners, emails, blog posts, social media content and more helps make you more sharable. The easier you make referring and promoting your products and services, the more successful your affiliate marketing and joint venture programs will be.

#5) Create "Welcome Content" to support and guide your customer's experience after the sale

We often hear about all the "external" content we need to create like blogs and social media content, etc. But, what we often overlook is creating content to WOW our customers after the sale. What type of content can you provide your customers to make your solutions easy to implement?

Exercises, handouts, scripts and templates are some common examples. Some other examples include, learning guides, mind maps, emails nurturing campaigns and newsletters. The more you can wow them, the more they'll come back again and again and bring friends.

There of course are other powerful forms of content to promote your core training programs products and services. I will explore them in this article series so stay plugged in.

Creating quality content doesn't have to be difficult. Just follow these 4 steps and you'll see how easy it can be.

Step 1: Plan before you take action.

Many people try to do everything in one step - plan, create the content, post it, etc. But you'll be more productive if you break things down into separate steps. And the first step is to plan.

Set aside an hour or so on Sunday evening or Monday morning to plan your content for the week. Decide what topics you will blog about, for example, and what information needs to be in your newsletter or other emails that you will send to the people on your mailing list. Planning ahead like this each week can save time when it comes to creating your content because you won't have to spend time wondering what to write about or otherwise create as content when you get to Step 3 of this process.

Step 2: Turn your plan into a schedule.

Once you know the content you will need to create for the week, the next step is to turn your plan into an actual schedule to get the content created. For example, if you plan the content for 2 blog posts each week during step 1, the next step is to schedule time to write these 2 posts. If you need to send out a newsletter, then schedule time to create the content for it as well.

Step 3: Follow Your Schedule.

Once you've planned your content and made a schedule for creating that content, the next logical step is to simply follow your schedule and create your content. With all the planning out of the way for the week, and a specific time scheduled for creating your content, you'll be able to create that content rather quickly. You won't have to waste precious writing time trying to figure out what to write about. You'll already know because you planned your content (Step 1), earlier in the week. You'll know exactly when to create that content, too, because you have a schedule (Step 2).

Step 4: Maximize your efforts.

You don't have to create as much content as you might think. You just need to use your content in several ways. For example, during this step, when you post to your blog, send an email to those on your mailing list with the headline of your post, a short paragraph describing the post, and a link to the post itself. This not only gives you content for your newsletter or other emails, it also helps drive traffic to your blog. You can also alter your blog posts by about 20% then submit these posts to online article directories for article marketing purposes.